Summer ’26 · The Texas clothing & lifestyle outfitter · Family-run since 1994

Long Days,
River Nights

Everything you need for Brazos weekends, backyard cookouts, and the first cool evening that finally shows up in October. New summer arrivals are on the floor now.

Or come dig through the racks yourself — 724 Austin Ave, downtown Waco. Open seven days.

Photo slot — summer campaign 16:9 cover · friends on the Brazos at dusk, Copperline tees · fetchpriority=high

Shot two blocks from the shop

Shop the floor

Six ways in

Men’s, women’s, and kids across every department — this is where most folks start.

The floor turns over fast — swim moves up front by March, flannel takes the window in October, and the Waco tee wall changes whenever our print shop gets an idea. If you saw it on our Instagram, call before you drive in and we’ll hold it at the counter.

Built for the occasion

Dress for the plan, not the aisle

Tell us where you’re headed and we’ll pull the outfit — these three cover most Waco weekends.

Photo16:9 · coolers & kayaks at the lake

Lake Days

Swim, sun shirts, sandals that survive the boat ramp, and a hat that won’t blow into Lake Waco.

Photo16:9 · dance-hall floor, boots mid-spin

Two-Steppin’

Broke-in boots, a shirt with snaps, and denim you can actually move in. Dance-hall tested since 1994.

Photo16:9 · tailgate spread, green & gold

Game Day

Tailgate layers, team-color everything, and kids sizes so the whole crew matches by kickoff.

Good company

Brands we stand behind

Around 120 labels on the floor, heavy on Texas makers. These six never leave the lineup.

Rio Verde Supply

Workwear-weight shirting out of San Angelo

Hondo Hat Works

Palm-leaf and felt hats, shaped in store

Cactus Flats Denim

Small-batch jeans cut for real life

Bluebonnet & Birch

Women’s dresses and everyday layers

Salado Sock Co.

The boot sock we sell more of than anything

Gulf & Grove

Sandals and slides for boat-ramp summers

Photo slot — the roundup16:9 · volunteers on the riverbank, trash bags & waders
The Brazos Riverbank Roundup

One Saturday a year, the whole shop smells like river mud

Every October since 2006 we close the store, print a one-off tee, and haul trash off the banks of the Brazos with anyone who shows up — last year that was 340 neighbors, four bass boats, and one very patient dog. Every tee sold that month goes straight to the Brazos River Conservation Fund.

$312,400

raised for Brazos river conservation across nineteen roundups

Join the next one — ask at the counter

Our story

The Waco original since 1994

Gene and Carla Mercer opened Copperline in a former hardware store on Austin Avenue with two boot racks and a hand-painted sign. Thirty-two years later their daughter June runs the floor, the sign still hangs over the register, and we still fit boots the slow way — sitting down, both socks, no rush.

One store, on purpose Second generation Free hat shaping, forever
Find the shop

724 Austin Avenue

Downtown Waco, between the suspension bridge and the silos. Street parking out front, free lot around back off 8th.

Hours

Monday – Friday10am – 7pm
Saturday9am – 8pm
Sunday12pm – 5pm

Game-day Saturdays we open at 8am so you can tailgate dressed right. Boot fittings are walk-in; hat shaping takes about ten minutes.

Directions & contact

Copperline Trading Co.
724 Austin Ave
Waco, TX 76701

(254) 555-0147
howdy@copperlinetrading.com

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